Aaron Dubois and Courtney Messerli are back to cover the latest global marketing campaigns for the FIFA World Cup 2018. How willing were brands to advertise given the current geopolitics of Russia and tarnished reputation of FIFA? From Coca Cola to Nike and Volkswagen to Budweiser – which brands thrived in delivering globalized marketing messages and who flopped? Tune in to find out!
June 20, 2018