David Alpern practically takes over on episode 21! We explore whether or not an attribution model is even achievable, explore vevo's personalization play with Honda, Google doubles-down on mobile, and we dive deep into some super neat digi-stats from the week.
Best episode EVER!!!! Guest host Dave Alpern brings some deep thinking on Facebook's Oculus Connect demo, and how it might impact Facebook search, Facebook Marketplace, and everything else we do in FB. Google tells us which cities are rising fastest, and which paths lead to conversion. We explore digital trends for the upcoming holiday season and much much more on the big 2-0 episode!
On Brandon Liu's first episode we cover Google's neat new stuff, the "Big 5" bring ethics to AI, Tecate builds a wall, Vulfpeck sells a font, and we pray to the marketing gods to kill-off "social". All this and more on Digiots, episode 19.
Hot off the first presidential debate we discuss the 2nd screen experience and if it kept either of the candidates from embellishing the facts. Also, Is Apple buying Mclaren? Is Salesforce buying Twitter? Is gamification going to make the world a better place? Is Norwegian Airlines really going to help find the next Mrs. Pitt? All this and more on episode 18 of Digiots!
This week we get into AR and VR storytelling, and what will Apple do with it... besides continue to evolve as a fashion brand. Google takes Queen to the VR age, KFC goes ASMR, and Ken Block further solidifies himself as a bad ass. All of this and more on episode 17 of Digiots!
This week we go deep on the disappearing headphone jack, new mobile OSssss, Facebook flipping video on it's side (literally), The death of the Creative Director, and we explore whether or not TV and Digital content are related (collective DUH!). All this and more on episode 16 of Digiots!
Episode 15 - B2B goes B2E, Snapchat goes to highschool, JT says Unicorn (repeatedly), Google goes to the park, and much more.
Aaron and JT cover this week's digital news in about 15 minutes... B2B goes holistic, Tiger beer makes ink, Burple shares his inner unicorn, Apple vying for more of the social video pie, and Hershey shares the value of not being an early adopter. All this and much more on Digiots episode 15!
Episode 14 - Happy birthday internet, stinky VR, JT tells all of Google dirty secrets, and we wax existential about gamifying baseball
Aaron and JT cover this week's digital news in about 15 minutes... We go deep on what the future of the internet holds for you and your data, and spend time arguing the pitfalls of turning dodger stadium into a giant Pokemon go arena. Political digital tactics, VR farts, and Redbull goes EDM. All this and more on episode 14 of Digiots!
Episode 13 - A deep dive on Olympic ad stats, VR UX fallicies, LA craft beer gets a 1-800 number, and JT shows off his shirtless Ronaldo selfies. All this and more on Digiots episode 13!
Aaron and JT cover this week's digital news in about 15 minutes... lots of Olympic ad stats, from social to multi-channel attribution. We dive into the world of VR storytelling and UX and we geek out on IoT sobriety.
Episode 12 - Going for the Gold! Olympic ads run-down, Instagram gives mad props to Snapchat, the internet breaks free from puberty, VR completely rewrites the book on KPIs, and much much more!
Aaron and JT cover this week's digital news in about 15 minutes... actually we stretch this one out a bit. After quickly moving through our favorite olympic cpots thus far (Apple killed it!), we discuss how to make a better mcnugget, and the huge goings-on with both snapchat and instagram's new "stories" functionality in the bite-sized expiring content world. Marriott's turned one of their properties into an innovation lab, icrossing is aiming at the long-term data-driven content play, and we dive into the uncharted world of VR-driven KPIs. Exciting stuff!